The Shift Has Already Happened

Search changed.
Most brands didn't.

AI answer engines — ChatGPT, Perplexity, Google's AI Overviews, Deepseek — no longer just rank pages. They select sources, synthesise answers, and cite brands by name. If your brand isn't in that citation pool, you're invisible to a growing slice of high-intent buyers who never scroll to the traditional results.

This isn't a future problem. It's happening right now — and most brands have zero GEO presence. The window to build a defensible AI authority position is open. It won't be forever.

60%

of searches now end without a click — answered directly by AI

↓ 37%

average organic click-through rate decline since AI Overviews launched

3×

higher purchase intent in users who discovered a brand via AI citation vs. traditional search

Generative Engine Optimisation

GEO is the new
SEO frontier.

How AI engines decide which brands to cite

Entity Authority

AI engines understand the world through entities — brands, people, places, concepts. We engineer your brand as a clearly-defined, well-cited entity in the knowledge graph, so AI models know exactly what you are, what you do, and why you're authoritative.

AI-Crawlable Content Architecture

AI models are trained on and crawl structured, authoritative content. We restructure your site so every page speaks the language of AI retrieval: clean semantic HTML, schema markup, FAQ structures, and citation-worthy factual statements that LLMs can surface verbatim.

Citation Signal Network

Being cited in AI outputs requires being cited across the web — in reputable publications, forums, industry databases, and partner sites. We build the off-page citation ecosystem that tells AI engines your brand is the authoritative source on your topics.

Technical Foundation

A slow, technically broken site cannot earn AI authority — period. Core Web Vitals, crawlability, structured data, and page speed are the non-negotiable infrastructure layer that every GEO strategy is built on.

How We Work

Two phases.
One transformation.

We don't bolt GEO onto a broken foundation. We audit everything first, then rebuild with surgical precision — so every layer compounds.

SEO and GEO audit dashboard showing before and after scores

32 Before

88 After

/100 SEO & GEO Score · China Fulfillment

What you receive:

Full Technical SEO Audit Core Web Vitals, crawl errors, indexation, canonicalisation, mobile-first assessment — every technical signal scored and prioritised.
AI Visibility & Citation Analysis We query 5+ major AI engines with your brand and category keywords to map where you appear, where competitors are cited, and exactly what the gap looks like.
Entity & Knowledge Graph Assessment How clearly is your brand defined as an entity? We assess your structured data, Wikipedia/Wikidata presence, and cross-web entity consistency.
Schema & Structured Data Review Every schema opportunity mapped — Organisation, Product, FAQ, HowTo, Article, BreadcrumbList — with implementation priority and impact scoring.
Citation & Backlink Profile Quality over quantity: we assess your off-page citation authority — which publications, directories, and web properties are building (or undermining) your AI credibility.
Content Structure & AI Readability Is your content structured so AI engines can extract, quote, and recommend it? We assess every page against AI retrieval best practices.
Competitor GEO Gap Report A ranked analysis of where competitors are winning AI citations in your niche — and the exact topics and formats you need to compete.
Prioritised Roadmap A clear, actionable 90-day roadmap with quick wins, mid-term builds, and strategic priorities — ready to hand to your team or hand back to us for Phase 2.

Start with the Audit → Delivered within 10 business days · Standalone or paired with Phase 2

Two-phase audit and build process illustration

Technical fixes executed

Schema deployed

Entity signals built

AI content published

Citation network placed

What we build:

Full Technical SEO Rebuild Every audit finding resolved: page speed, Core Web Vitals, crawl budget, canonicals, sitemaps, robots.txt, internal linking — rebuilt to pass every performance threshold.
Schema & Structured Data Implementation Complete schema deployment across your site — typed, validated, and live. We don't template it; we customise every schema block to your brand and content context.
Entity Authority Engineering We build your brand entity across the knowledge web: structured "About" pages, consistent NAP signals, Wikidata entries, industry directory presence, and cross-site entity consistency.
AI-Optimised Content Creation We write and publish content in the formats AI engines prefer: definitive guides, FAQ pages, comparison posts, and factual reference content that AI models pull from directly.
Citation Network Development Strategic placement in publications, niche directories, forums, and authority sites that signal topical expertise to AI engines — built white-hat, built to last.
Monthly GEO Monitoring & Reporting We track your AI citation frequency, position in AI answers, organic ranking movement, and Core Web Vitals — with a clear monthly report and strategic recommendations.

Start the Full Build → Audit included · Ongoing retainer or project-based

Real Results

From invisible
to AI-cited.

Case Study

China Fulfillment

Freight forwarding & warehouse fulfilment

The challenge

China Fulfillment had solid operations but a technically broken web presence. Their site scored 32/100 on PageSpeed and SEO metrics: slow load times, zero structured data, thin content architecture, and no AI citation footprint whatsoever — invisible to every AI engine in a high-intent, growing search category.

Our approach

Complete technical audit identifying 47 critical and 120+ moderate issues
Full Core Web Vitals rebuild — LCP reduced from 8.4s to under 1.2s
Schema implementation across service pages, FAQs, and organisation entity
Content architecture restructure with AI-crawlable definitive guides
Entity authority build across 30+ industry publications and directories
GEO-optimised FAQ content for 60+ freight and fulfilment query types

China Fulfillment website after SEO and GEO rebuild

Results

32Score Before

88Score After

8.4s 1.2s

Page Load Time (LCP)

60+

AI query types now citing China Fulfillment

Critical technical issues resolved

The Eastlink Media Difference

Not all SEO is
built equal.

Technical SEO audit

Basic

Comprehensive

Core Web Vitals fixes

Recommendations only

Fully executed

Schema markup

Basic / templated

Custom, validated, comprehensive

AI citation analysis

Not offered

Full 5-engine audit

Entity authority building

Not offered

Full knowledge graph engineering

GEO-optimised content

Not offered

Written & published for you

Monthly AI citation tracking

Not offered

Included in retainer

Integrated with paid & affiliate

Siloed

Full-channel integration

Is This Right For You?

Built for brands
ready to be found.

This is for you if…

You're getting organic traffic but watch AI eat your clicks
You've never appeared in a ChatGPT or Perplexity answer for your category
Your site is technically dated — slow, unstructured, or poorly crawled
Competitors are showing up in AI answers and you're not
You want compounding organic authority — not just rented ad clicks
You're in ecommerce, SaaS, professional services, or B2B
You're building for long-term brand equity alongside performance channels

This isn't for you if…

You need instant results and won't commit to 3–6 months
You want cheap volume content with no strategic foundation
You're not willing to implement technical changes on your site
You see SEO as a cost, not a compounding asset

GEO authority is a long-term asset. We're looking for partners who understand that — and want to build something that keeps working without a daily ad budget.

Engagement Timeline

From brief to
AI-cited.

Week 1

Discovery Call & Brief

We learn your brand, your market, your competitors, and your current organic position. You get a clear scope, timeline, and deliverables document.

Weeks 2–3

Deep Audit

Technical crawl, AI citation mapping, entity analysis, content assessment, competitor gap research. Every finding scored, prioritised, and documented.

Week 4

Audit Delivery & Roadmap

You receive the full audit report and 90-day roadmap. Audit-only clients finish here — with a clear plan to hand to their team or come back for Phase 2.

Months 2–3

Technical Rebuild

We execute every critical fix: Core Web Vitals, schema, crawlability, site architecture, and structured data. The foundation is rebuilt, tested, and verified.

Months 3–6

GEO & Content Build

AI-optimised content published, entity signals built across the web, citation network developed. Month by month, your brand grows its AI citation footprint.

Month 6+

Authority & Compounding

By month six, the compounding effect begins — AI citations increasing, organic traffic recovering and growing, and a defensible authority position your competitors cannot replicate quickly.

Common Questions

Everything you
need to know.

What exactly is Generative Engine Optimisation (GEO)?

GEO is the practice of optimising your brand and content to appear in — and be cited by — AI-generated answers. Where traditional SEO targets the ranked list of links in Google, GEO targets the AI-synthesised answer that now appears above those links (and in standalone AI tools like ChatGPT and Perplexity). It involves entity authority, structured data, AI-readable content architecture, and a citation network that signals to AI models that your brand is the authoritative source on your topics.

Can I just get the audit without the full build?

Absolutely. The GEO Authority Audit is a fully standalone service. You'll receive the complete technical and GEO audit, AI citation analysis, entity assessment, and a prioritised 90-day roadmap — then you can implement it with your own team. Many clients start with the audit to understand their position, then return for Phase 2 when they're ready to accelerate.

How long before I see results from GEO?

Technical fixes (Core Web Vitals, schema, page speed) can improve your signals within 4–8 weeks of implementation. GEO citation appearances in AI engines typically begin emerging at 3–4 months as your entity authority and content footprint builds. Meaningful, compounding AI citation presence generally takes 6 months. Unlike paid media, this is a compounding asset — it keeps growing without continued budget.

Does GEO replace traditional SEO?

No — it extends it. Traditional search ranking and AI citation are not mutually exclusive; in fact, a strong technical SEO foundation is a prerequisite for effective GEO. What we build is dual-purpose: a site that ranks in traditional search AND gets cited in AI-generated answers. Both signals compound each other. The brands winning in 2026 and beyond are the ones that own both channels.

Which AI engines do you optimise for?

We audit and optimise for the five major AI answer engines: ChatGPT (including the web browsing and shopping modes), Google SGE / AI Overviews, Perplexity AI, Deepseek, and Microsoft Copilot. Our entity and content strategies are model-agnostic — the same authority signals that get you cited in ChatGPT also work across every other LLM that crawls and indexes the web.

Do you need access to our website backend?

For the audit: no. We can conduct most of our analysis from the front end plus tools like Screaming Frog, Ahrefs, and PageSpeed Insights. For the build phase, yes — we'll need appropriate CMS access (Shopify, WordPress, Webflow etc.) to implement technical fixes and schema. We're experienced with all major platforms and have a clear onboarding process for access and permissions.

Rank in search.
Live inside
the AI answer.

Search changed.
Most brands didn't.